How we profile our audiences
Netaddiction is a partner of The Newco and we can offer to our clients customers profiled audiences through proprietary The Newco ID Management technology, not based on the use of cookies but on unique and persistent IDs.
The collaboration with The NewCo allowed us to activate a DMP based on first-party data collected on first- and third-party properties.
We can profile audiences on request, according to the main IAB taxonometries, or provide those already available in our DMP, including:
- gender and age
- automotive
- decision maker
- movie / gaming / entertainment / telco
- beauty, fashion, food, pet / lifestyle
- family and children
Our Custom Audiences
Movie & Tv Interests
800 K
unique identifiers / monthly
DecisionMaker
1,6 M
unique identifiers / monthly
Male20-45 yo
1,2 M
unique identifiers / monthly